Skip to content
About the studio

A small coaching studio for the slow art of becoming yourself.

We work with twelve cohorts a year, six humans each. That is on purpose. Big rooms make a great LinkedIn post; small rooms make change.

Founded

2018, Lisbon

Coaches

4 senior + 2 associate

Cohorts run

76 (and counting)

Coach in a quiet studio
A note from the founder

“I started this studio after seven years of running coaching circles for friends in the kitchen. Most people are not stuck because they lack a 30-day system. They are stuck because nobody has sat with them long enough.”

— Joana M., Founder & Lead Coach
Our story

We are a quiet rebellion against productivity-as-personality.

There is a particular tiredness that comes from years of trying to “level up.” Apps to track, frameworks to apply, planners to fill in. Most of it produces a small, anxious self.

We do something simpler. We sit with people for long enough — twelve to twenty four weeks — until the noise quiets and the actual question shows up. Then we coach the question, not the productivity.

Our cohorts are small on purpose. Our methods are old on purpose. Our outcomes — the ones we care about — are not always Instagrammable: a calmer Sunday night, a clearer “no”, a relationship rebuilt, a pivot that finally fits.

— Four guiding principles

How we coach, in four sentences.

You are not a project.

No diagnostic, no quadrant. We start by knowing your texture, then we ask what wants to happen.

Trust over technique.

Frameworks are tools. Trust is the room they sit in. We do not move on a tool until the room feels safe.

Small experiments, repeated.

No 30-day overhaul. Tiny weekly experiments, designed to your actual capacity, run for long enough to compound.

Outcomes that hold in winter.

A goal you only believe in summer is not a goal. We coach for the kind of inner stance that holds up in February.

The coaches

Six humans you would actually want to be coached by.

Trained where it matters. Honest where it counts.

Joana M.

Joana M.

Founder · Career & leadership
Sami R.

Sami R.

Senior coach · Confidence
Hana L.

Hana L.

Senior coach · Mindfulness
Marc D.

Marc D.

Senior coach · Money mindset
Elif K.

Elif K.

Associate coach · Relationships
Tobi A.

Tobi A.

Associate coach · Energy & habits
What we will not do

A short list of promises.

We will not sell you a course you do not need. The free track exists for that exact reason.

We will not glorify suffering, hustle, or the “5am club”. Real change tends to be quieter than that.

We will not pretend coaching is therapy. If something therapeutic shows up, we will help you find a therapist.

We will not run cohorts of more than six. Bigger is not better here — it is just bigger.

We will not chase you. If a track is not for you, your refund email will get a kind, fast yes.

See if there is a coach in our team for what you are carrying.

A 30-minute discovery call is the only way to know. We will tell you the truth either way.